Convergent AV

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Digital & Brand

Today more than ever, the companies and organizations that are paying close attention to their brand and the experience it offers in the marketplace are the ones who are winning wallet share, market share, and customer admiration.

This is the opening paragraph from the blog Branding 101: Five Essential Strategies You Should Implement Today written by Steven Picanza, Global Brand Strategist at Latin & Code (and Crew member of The AV Life) – and as an overall statement to the impact that digital marketing and branding has in society today, it truly speaks volumes. As competition in corporate, residential, retail and other markets continues to grow exponentially, the companies and organizations that leverage social and branding strategy as a means to differentiate themselves from others – will certainly find success.

Recommended listening: AV Trade Talk Episode 3: Tech, Social Media, Digital Marketing and Boosting the Brand with Matt Montgomery, President at Tym | Smart Homes & Home Theaters.

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