By Corey Moss
The ongoing ‘as a Service’ discussion in the audio visual industry has reached a peak, to the point that certain companies have put out their AVaaS offerings to the integration market – however are these offerings defined to the point that integrators can properly position them to the end user?
NanoLumens has recently announced their new Visualization as a Service offering which reduces total cost of ownership and eliminates obsolescence for customers and systems integrators. Here is the news, and stay tuned for my discussion with Joe’ Lloyd, Vice President of Global Marketing and Business Development at NanoLumens on The AV Tech Trade podcast.
Program makes NanoLumens solutions more accessible and affordable without risking product obsolescence or requiring customers to become display experts.
Calling it the business idea whose time has come for the entire commercial audiovisual industry, NanoLumens, award-winning creators of uniquely compelling interactive LED visualization solutions, today introduced its Visualization as a Service (VAAS) Business Program, which reduces a customer’s total cost of ownership and provides an easy to access long-term upgrade path while eliminating residual equipment risk and lump-sum end-of-term balloon payments.
What’s more, according to NanoLumens Vice President of Global Marketing and Business Development Joe’ Lloyd, the new program also offers systems integrators with an exciting way to expand their sales of LED visualization solutions.
“Visualization as a Service is now a viable business reality for the commercial audiovisual industry as systems become more integrated and complex, requiring more frequent updates to keep pace with technological developments,” explained Lloyd. “Whether you procure your NanoLumens visualization products through our channel partners or direct from us, this new Visualization as a Service Program makes our state-of-the-art LED solutions more accessible and affordable for customers without risking product obsolescence or requiring that you become a display expert!”
According to Lloyd, the prospect of purchasing commercial digital display solutions can be daunting to many prospective customers. “The technologies have an expensive reputation and not every business has the capex freedom to afford the upfront costs. These price tags loom even larger when customers realize any newly purchased hardware is a depreciating asset whose lifecycle they must extend beyond the technology’s peak usefulness to protect their return on investment.”
On top of this, Lloyd emphasized, most consumers are foreign to the complexity of these technologies. This unfamiliarity is a strong deterrent, especially if the business does not have the financial or human capital to invest in product training. Further still, display technology evolves famously quickly and customers are wary of buying something that may soon become obsolete, particularly when it may take a while to generate a positive return on substantial initial costs. Together these hurdles paint such an intimidating picture that buyers may forgo incorporating any large scale visualization solutions at all — despite understanding that there is a real need for them in their enterprise.
Customers who purchase Visualization as a Service from NanoLumens receive the custom designed and installed solution, all training and customer service support, automatic upgrades as future technologies become available, a blanket end-to-end warranty and the AWARE network management platform developed by NanoLumens. Customers pay a monthly fee based on the installed solution without having to make any large upfront capital investment.
“What’s more, NanoLumens is continually developing newer, better versions of our display solutions and VAAS customers have the freedom to schedule upgrades to these technologies as they become available,” Lloyd emphasized. “You can’t price out obsolescence, but through servicization, you can price around it. When a customer buys a display up front, that’s often the product they are stuck with. When they acquire a servicized solution however, they can improve what they pay for over time. This display enhancement process is built into our VAAS program and it allows customers to upgrade and replace assets as needed to keep pace with industry and technology changes.”
Also included in the VAAS program are ongoing reviews to discuss technology refreshment and implantation plans, as well as evaluations of mid-term alternatives, interim technology needs, and end-of-life technology options. “The NanoLumens VAAS Business Program is there to make sure that as your business changes, your display solutions provide the flexibility and scalability to respond.”
To learn more about the new NanoLumens Visualization as a Service (VAAS) Business Program, customers and prospective customers can click here to download the new VAAS white paper.
Headquartered in Atlanta, Georgia, NanoLumens partners with clients to create uniquely compelling, interactive LED visualization solutions that take the guesswork out of owning a display network. As the fastest growing visualization company in the US, our experiential LED displays exceed the imaginations of global clients in retail, transportation, corporate, gaming, higher education, sports and arenas, and houses of worship. Through world-class proprietary technology, NanoLumens displays are ultra-thin and lightweight, energy efficient and available in any size, shape or curvature. NanoLumens solutions are proudly designed and assembled in the United States of America and come backed by an industry-leading six-year warranty. For more information, visit www.nanolumens.com.