By Corey Moss

From Wikipedia:

Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract. Ideation comprises all stages of a thought cycle, from innovation, to development, to actualization. Ideation can be conducted by individuals, organizations, or crowds. As such, it is an essential part of the design process, both in education and practice.

It is commonplace to come up with ideas. It is however not so when it comes to creation of an intended concept or design, which takes much deeper thought process and methodology.

It could be a lone process to start, or fully collaborative in its approach. Whichever way, there is always the ultimate goal to succeed – whether it’s a small entrepreneurial group or an enterprise business.

We also talk about brainstorming:

A group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members. *

Actually, I believe in a certain methodology here. Note that ideation process will ultimately lead to conclusion, and brainstorming can be a preliminary part of the process as well. Ideation and brainstorming become two separate, but entirely necessary scenarios.

As we continue to talk about digital transformation (as I at times will also refer to as data transformation) and innovation, the ideation process becomes a true necessity, where brainstorming could be a pre-cursor to develop the ideas to bring to the ultimate table of creation, innovation and success. In terms of ideation, all involved should remain connected throughout the process to achieve the intended goals.

Nureva, a well-known visual collaboration solutions manufacturer deep in concept pertaining to ideation, makes the following statement in reference to ‘Our diversity makes us stronger:’

At Nureva, everyone is a creator. And everyone is a collaborator. From the many interns who get their start here to our deeply experienced executive team, we know we are stronger together. Our solutions help us stay connected to our offices, remote team members and growing channel network around the world.


Nureva Wall

Of course when talking about products and solutions, we must also develop the necessary thought process in terms of what works for the given scenario, as nowadays we use our laptops and mobile devices for just about everything we do. Collaboration for the most part now involves a device, whether a manufactured integrated product or a smart phone (or both) – and we must be adept at working with them to do business the right way.

In brainstorming and ideation scenarios, you will rarely see them happen without some type of device in the room, and huddle spaces have become ideal for these types of sessions as well. When considering video collaboration sessions, more solutions brought by companies like Zoom are becoming prevalent – fast, easy, the best way to get this done across the world.

Zoom Room – huddle space

Brainstorming can happen anywhere at anytime, however true ideation sessions cannot happen without strategic thought, along with room design.

When considering, and designing these type of spaces for the client – integrators should think from an ideation approach, and not just collaboration. The client’s involvement in terms of partnering on this approach will no doubt be more interactive, like an end user ideation session itself.

*On Wikipedia.

Header image: CC0 Creative Commons.

With over 20 years in audio visual integration and IT/computer sales and consulting, Corey Moss is the owner of Convergent AV. Corey writes for the publication and hosts/produces podcasts – The AV Life, Convergent Tech Talk, Convergent Week and The AV Tech Trade. He has written for numerous industry publications about AV, IT, unified communications and collaboration (UCC), cloud and software, IoT, cybersecurity and more. He has also conducted interviews with AV and IT executives and global influencers. Find him talking about a whole lot of things, tech and otherwise. On LinkedIn https://www.linkedin.com/in/mosscorey/.