By Corey Moss

In my travels in business over the last 25+ years, I’ve truly witnessed and done it all as they say. I began in audio visual in 1991 with a company that did computer and AV rentals – a company that was in the top ten among 70+ franchise operations across the U.S., rose to number one after I joined. This is by no means a pat on the back, it’s the story of bringing together a staff that was in need of working together better to become the top company.

The company was in New York City – a true proving ground for any business of this type. The competition was fierce, and it was a 24/7 existence to remain at the top. I carried the beeper, and so did my techs. I was proud to be able to assemble a hard working, dedicated and driven team – and even more it was how they continued to be productive and achieve. The company didn’t just have a collaborative culture – it was actually demanded to remain number one. Not demanded by management, but by their knowledge of how working together was a must to remain at that top spot, and beat the competition as well. 

In commercial AV integration sales (where I began in 1998) I advised customers on products and installation, worked closely with engineering, programming and the tech department, and even performed service at certain levels. There could be no way to achieve success in what I did without this level of teamwork and support – and I received it on the same level from them as well. 

I say it’s all or it’s not, even stating that it must be a total team effort. Technology as we all know assists with the collaboration and productivity factors, however it’s the culture variable which becomes the most important part of the overall scheme to achieve all of the goals that are set.

Thus the major focus must be on culture, along with the proper ways to collaborate and work together, as without these, productivity can easily go downhill fast. 

I have referred a number of times to this excellent interview by Michelle Loret, where she spoke with Rashid Skaf, President & CEO – Co-Chairman at Biamp on Convergent Tech Talk: Acquisition, Culture and Outcome – An In-Depth Conversation with Rashid Skaf, President & CEO – Co-Chairman at Biamp Systems

In this interview, industry leader Rashid Skaf discussed the acquisition of Biamp (in Nov. 2017 read the story here), organizational changes and growth, thoughts concerning acquisition of a well-established industry manufacturer and change, how he views acquisition along with the importance of corporate culture and more. 

In this AV world of non-stop mergers and acquisitions, this interview stands out as a true primer for success, as with this the company received four industry accolades at InfoComm 2018 and was also honored as a Top 10 Company for Corporate Philanthropy by the Portland Business Journal in November.

You can hear Amanda Roe, Global Public Relations & Research Manager at Biamp discuss this on Convergent Week Episode 17

There are numerous cases of industry M&A success, for me this is one of the true standouts. I will continue to cover AV industry M&A’s in 2019, and look deeply at their successes, or otherwise. 

I’ve talked to executives about collaboration on my previous podcast The Collaboration Factor, and I go back to the first episode Microsoft Ignite and the Collaboration Discussion, an exceptional conversation with well-known executives in the field Joan Vandermate – Head of Marketing, Collaboration Business Unit at Logitech, Jordan Owens – VP, Americas (now VP, Architecture) at Pexip and Steven Erickson – Executive Director, Microsoft Alliance at Polycom. I’d suggest that one listen to the experts in the field of UC and Collaboration, see them in panel discussions at trade shows, and learn from them the best ways to communicate and collaborate, as well as become more productive. Maybe even learn a little more about corporate culture as well. 

In a 2018 Zenefits article Company Culture is Linked to Employee Productivity it begins:

Perhaps unsurprisingly, research shows that company culture is linked to employee productivity. In that particular survey of business owners, carried out by The Alternative Board (TAB), 86% of respondents say they believe company culture directly impacts productivity.

A statement from the article: “Without question, the culture of a company is a significant factor in an employee’s level of engagement,” says Todd Davis, Chief People Officer at Franklin Covey.

Believe it, as according to what Todd Davis states, there is no level of collaboration and productivity that a company can achieve without a well- established culture. 

Header image: CC0 Creative Commons via Pixabay. 

With over 20 years in audio visual integration and IT/computer sales and consulting, Corey Moss is the owner of Convergent AV. Corey writes for the publication and hosts/produces podcasts – The AV Life, Convergent Tech Talk, AV Talk+ and Convergent Week. He has written for numerous industry publications about AV, IT, unified communications and collaboration (UCC), cloud and software, IoT, cybersecurity and more. He has also conducted interviews with AV and IT executives and global influencers. Find him talking about a whole lot of things, tech and otherwise. On LinkedIn