This episode is sponsored by and co-designed with:

Join the Crew host Corey Moss and Kasie Grant as they welcome their guests:

Hashem Ebrahimi – Co-founder – SVP Sales Engineering at SuperLumin Networks

Mark Ackerman – VP Research & Development at SuperLumin Networks

Conversation on this episode centers around SuperLumin, a STRATACACHE company:

From streaming video optimization to multimedia acceleration and network security, SuperLumin delivers competitive advantages to service providers and enterprises across the globe. With the most advanced technology available, these solutions are designed to increase productivity, enhance performance and improve the customer experience.

SuperLumin NitroCast 4.2 is the industry’s leading technology for enterprises of all sizes and scopes. NitroCast 4.2 takes caching to a new level by accelerating the latest Internet and Internet-delivered video, including Microsoft Silverlight™ and Move Networks™, and managing the heaviest bandwidth applications on social media sites such as Facebook™ and YouTube™. NitroCast 4.2 also has the industry’s leading high-performance Netflix™ cache.

Discussion of Scala (sister company of SuperLumin):

Scala provides the platform to easily create and centrally manage deployment of experiences, while retaining the flexibility to rapidly adapt to local business conditions. Scala has over 30 years experience informing, educating and entertaining audiences across wide-ranging industries like retail, finance, education, healthcare and more. 

Scala Content Accelerator

Quick access to the Internet is expected:

  • 3G (2mbps) vs 4G (up to 200mbps) vs 5G (> 1gbps by 2020) speeds which are what you can get on your phone.  The same is expected when you connect to a college or university WiFi.
  • Content is getting bigger and bigger (1080p vs 4K  –  While a single minute 1080p footage at the standard 30 frames per second requires only 130 MB, a 4K video at the same framerate will require a whopping 375 MB. )

Slow access to the Internet frustrates all:

  • 0.1 second is about the limit for having the user feel that the system is reacting instantaneously, meaning that no special feedback is necessary except to display the result.
  • 1.0 second is about the limit for the user’s flow of thought to stay uninterrupted, even though the user will notice the delay. Normally, no special feedback is necessary during delays of more than 0.1 but less than 1.0 second, but the user does lose the feeling of operating directly on the data.
  • 10 seconds is about the limit for keeping the user’s attention focused on the dialogue. For longer delays, users will want to perform other tasks while waiting for the computer to finish, so they should be given feedback indicating when the computer expects to be done. Feedback during the delay is especially important if the response time is likely to be highly variable since users will then not know what to expect.

Along with discussion about STRATACACHE:

STRATACACHE is a global leader in digital signage. STRATACACHE provides a full suite of digital signage services that allow you to create, manage and display digital content across multiple locations and networks. With 1.4 million software and appliance installations and over 550,000 managed devices, STRATACACHE serves companies world-wide.

STRATACACHE content acceleration powered by SuperLumin.

Watch this video Nobody Likes To Wait – Nobody

What is Content Acceleration and how can it help my company?

Sit back, plug in, listen to this conversation about UX, content and the need for speed – and live…

The AV Life. 

(Note: This podcast was co-designed with SuperLumin and Scala)

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