Exhibition Centre Adds 68 Channels of Axient Digital, Will Increase to 120 Channels by 2019

The Stockholm International Fairs and Congress Centre in Sweden recently installed 68 channels of the Shure Axient® Digital Wireless System. Stockholmsmässan is Scandinavia’s largest exhibition centre, with a total of 75,000 square meters of exhibition area. It hosts high-level international conferences and events throughout the year, including the world-renowned Medical Congress, which attracts more than 15,000 medical professionals during a three-day period.

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Reliability was a key factor in the decision when it came to selecting a new wireless system. Axient Digital was chosen for its superb audio quality at low latency, long battery life, and versatile channel bandwidth.

The dedicated in-house AV department, which oversees the small, mid-size, and large conference and exhibition applications, needed a dependable wireless system with excellent performance. Fredrik Zetterberg, Head of Production Event Technologies, Stockholmsmässan, said that the system had “exceeded all expectations in sonic quality.”

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“Axient Digital is the best sound quality we’ve ever heard in a digital system,” explains Zetterberg. “From exhibitions to corporate events, we use Axient Digital constantly. This month we will use 132 systems for a two-day corporate event, with a total of 212 wireless systems in operation, showcasing the system’s flexibility and reliability.”

The installation was managed by specialist Swedish audio rental company Parashoot, “Choosing Axient Digital for the Stockholmsmässan project was our first choice of system,” offers Oscar Söderlund, founder of Parashoot. “Signal stability, along with audio clarity, was paramount to a successful installation. Add to this the flexible hardware options and advanced connectivity Axient Digital offers, and there really is no other system you can count on for coverage and signal quality.”

About Shure Incorporated

Founded in 1925, Shure Incorporated is widely acknowledged as the world’s leading manufacturer of microphones and audio electronics. Over the years, the company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones, wireless microphone systems, in-ear personal monitoring systems, conferencing and discussion systems, networked audio systems, and award-winning earphones and headphones. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated is headquartered in Niles, Illinois, in the United States with more than 30 additional manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.

About Parashoot

With over 30 years of live sound experience, Parashoot is a Swedish audio rental company specialising in FOH, Monitor, exotic outboard, and stage setups for customers demanding the best audio solutions.

About Stockholm International Fairs

Founded in 1971, Stockholmsmässan is Sweden’s biggest exhibition centre, hosting over 70 leading exhibitions and hundreds of national and international congresses, conferences, and corporate events a year.