By Corey Moss

In 2018, more than ever before, podcasting has become the best way to deliver and promote content – and with this, one’s company can promote messaging on solutions, partnerships, case studies, and more.

Standard advertising on a website is static in nature and in many cases it could be forgotten, or not even noticed. In short, it may not stand out sufficiently to gain reader/viewer interest.

Podcasts that are done with industry executives and other professionals do stand out and are effective in certain respects in terms of messaging, however a pre-produced podcast with those who would be involved – PR, marketing, and the participants – would increase this messaging, and branding opportunity significantly.

This is where ‘The InfoCast’ audio podcast comes into play. On a properly designed audio podcast of proper length, comprised of engaging participants and well-created content, it stands out as a different type of approach in a time when well-produced podcasts are gaining heavily in popularity. An industry oriented, company focused podcast will most likely stand out with partners and end users alike when compared to traditional advertising.

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More news to come, and the first ‘The InfoCast’ (recorded recently) will air in mid-June.

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With over 20 years in audio visual integration and IT/computer sales and consulting, Corey Moss is the owner of Convergent AV. Corey writes for the publication and hosts/produces podcasts – The AV Life, Convergent Tech Talk and Convergent Week. He has written for numerous industry publications about AV, IT, unified communications and collaboration (UCC), cloud and software, IoT, cybersecurity and more. He has also conducted interviews with AV and IT executives and global influencers. Find him talking about a whole lot of things, tech and otherwise. On LinkedIn https://www.linkedin.com/in/mosscorey/.