The new Four Winds Casino in South Bend, Indiana recently upgraded some of its internal wayfinding signage with two show-stopping 360-degree NanoLumens® Nixel Series® LED truly curved displays atop slot machines on the casino floor. According to Musa Balogun, the casino’s Director of Gaming Maintenance, the new curved displays are clearly visible from far away in most directions, making them the ideal solution to inform guests of ATM locations and assist in wayfinding.
“Fast, simple transactions are the lifeblood of a casino,” Balogun said. “When management recognized that guests sometimes had trouble finding ATMs or bill breaking machines, they knew we needed a solution that would replace the old static signage with a bright, large, eye-catching feature that is viewable from nearly all angles at all times.”
For maximum visibility, effectiveness and value, that meant using NanoLumens truly curved displays. The secret to NanoLumens’ display technology is the Nixel™, the company’s patented flexible building block that comprises all NanoLumens Nixel Series™ displays. Most other manufacturers use the trick of angling small, flat LED panels at the connecting edges to create the illusion of a curve, while NanoLumens Nixels actually bend and flex to create both convex and concave curved displays. This makes the displays 100% seamless and provides superior aesthetics from 360 degrees, even viewed up close.
KGM Gaming, an innovative manufacturer and supplier of products that have groundbreaking impact on the gaming industry, was tasked with designing, building and installing the new display structures. After considering all digital display options, including using four LCD monitors at each site, it became clear that no other technology could rival the brightness, visibility, longevity, reliability and eye-catching nature of a 360-degree NanoLumens true-curved LED display.
According to Jack McNamara, VP Operations for Signage and Millwork at KGM Gaming, the result of the installation at Four Winds South Bend is pure eye candy that draws guests’ attention and ensures they are always aware of the nearest ATM location.
“In the casino world, it’s pretty much understood that bigger and brighter is better at attracting guests and ensuring a fun, enjoyable gaming experience,” McNamara said. “For projects like these, NanoLumens has become our go-to vendor because of the build quality, customer support, and ability to create unique, architectural designs that other display types and manufacturers simply can’t provide.”
McNamara said they mocked up several designs, including one that would have used four traditional LCD panels at each of the four ATM locations, but they didn’t provide true 360-degree visibility and couldn’t display the same kind of enticing visual that a circular display is capable of. KGM designed architectural signs that extend nearly to the ceiling, with the curved NanoLumens displays taking center stage and providing the casino owners a dynamic, exciting way to communicate with their guests. Each 5mm pixel pitch NanoLumens display is 1.5 feet tall with a diameter of 3.5 feet, making them the most clearly visible signs on the entire floor.
In addition to the attractiveness and wide visibility, NanoLumens LED displays also eliminate the need for bezels and grid lines that interrupt content and distract viewers. Because NanoLumens technology is lightweight, low power, low heat and warrantied down to the pixel for six full years, it is ideal for high-traffic, always-on environments like casino floors.
“The response from management and guests has been extremely positive,” Balogun added. “It’s now easier than ever to navigate the floor, get cash when you need to, and have a point of reference for getting around. Basically, it’s the next evolution of technology aiding casino floor management and traffic flow.”
About Four Winds Casinos
Four Winds New Buffalo, located at 11111 Wilson Road in New Buffalo, Mich., Four Winds Hartford, located at 68600 Red Arrow Highway in Hartford, Mich., Four Winds Dowagiac, located at 58700 M-51 South in Dowagiac, Mich., and Four Winds South Bend, located at 3000 Prairie Road in South Bend, Ind., are owned by the Pokagon Band of Potawatomi Indians. Four Winds New Buffalo offers nearly 125,000 square feet of gaming with more than 2,600 slot machines, 50 table games, five restaurants, entertainment bars, retail venues, a pool, and a 415-room hotel, making it the premier gaming resort in the Midwest. Four Winds Hartford features more than 550 slot machines, nine table games, a 74-seat restaurant, and a 15-seat bar. Four Winds Dowagiac features 400 slot machines, seven table games and one restaurant. Four Winds South Bend has over 56,000 square feet of gaming space, 1,800 games, four restaurants, three bars, a players lounge, a coffee shop, and a retail outlet. For more information on Four Winds Casinos, visit www.fourwindscasino.com.
Headquartered in Atlanta, Georgia, NanoLumens partners with clients to create uniquely compelling, interactive LED visualization solutions that take the guesswork out of owning a display network. As the fastest growing visualization company in the US, our experiential LED displays exceed the imaginations of global clients in retail, transportation, corporate, gaming, higher education, sports and arenas, and houses of worship. Through world-class proprietary technology, NanoLumens displays are ultra-thin and lightweight, energy efficient and available in any size, shape or curvature. NanoLumens solutions are proudly designed and assembled in the United States of America and come backed by an industry-leading six-year warranty. For more information, visit www.nanolumens.com.