Strengthening the position of its Niles brand throughout North America, Nortek Security & Control (NSC), today announced the appointment of Montreal-based SFM to serve as a Canadian distribution partner for Niles audio products. According to NSC Vice President of Sales Jeff Costello, the arrangement will bring Niles solutions to more resellers, integrators and retailers throughout Canada.
“SFM has a 40-year history of providing AV integrators with the solutions their customers demand, including our Furman® and Panamax® brands,” Costello said today. “SFM’s expertly trained sales force will help dealers deliver Niles solutions to more custom installations throughout Canada.”
According to Steven Freytag, General Manager of SFM’s custom installation division, “Distributing the Niles product line in Canada was the right business decision for SFM and our dealers, and it further supports our long-lasting relationship with Nortek Security & Control.”
“We can now offer Niles audio solutions to our dealers and integrators along with our other leading CI industry leaders, including Sony, Luxul and OmniMount,” continued Freytag. “Our dealers and integrators will receive the same level of high-quality support and service with Niles that they have received from SFM since 1978.”
For more information, visit www.sfmci.ca.
Established in 1978, SFM is a leading Canadian distributor of custom installation brands. With their head office in Montreal, SFM has proven itself as an organization dedicated to providing service and support to a large number of consumer electronics retailers and custom installation integrators. SFM’s CI division distributes some of the industry’s top brands, including Atlona, Da-Lite, Furman®, IC Realtime, Just Add Power, Kordz, Luxul, Nest, Niles® Audio, OmniMount, Panamax®, Pro Control, RTI, Shure, & Sony as well as quality accessory lines such as Canare, Digiflex, Littlite, and Neutrik. For more information, visit www.sfm.ca and www.sfmci.ca.
Niles® is synonymous with premier whole home audio solutions. For nearly four decades, Niles has delivered innovative products that enable easy access to advanced home entertainment –both indoors and outside. Additional information is at www.nilesaudio.com.
About Nortek Security & Control
Nortek Security & Control LLC (NSC) is a global leader in smart connected devices and systems for residential smart home, security, access control, and digital health markets. NSC and its partners have deployed more than 4 million connected systems and over 20 million security and home control sensors and peripherals. Through its family of brands including 2GIG®, ELAN®, GoControl®, Linear®, Mighty Mule® and Numera®, NSC designs solutions for national telecoms, big box retailers, OEM partners, service providers, security dealers and consumers.
Headquartered in Carlsbad, California, NSC is a subsidiary of Melrose Industries PLC, a global investment company specializing in acquisition and performance improvement. With over 50 years of innovation, NSC is dedicated to addressing the lifestyle and business needs of millions of customers every day. For further information, visit https://nortekcontrol.com/