The previously announced strategic joint venture between Barco, China Film Co. Ltd (“CFG”), Appotronics and CITICPE is proud to introduce its company branding in the run up to CinemaCon 2018.

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The new company will be called “Cinionic”. The name is a combination of cinema and ionic, defined as the “coming together of forces to create energy in the Cinema industry.

Its logo icon is a colorful continuous wheel which represents movement and energy. The color wheel not only represents diversity, the brand colors of the three founding partners are integrated into the array of colors.

The new company will focus on a combination of innovative cinema solutions, flexible financing and a comprehensive service model that enables exhibitors to focus on engagement with their moviegoers while simplifying their technology and operations.

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“In a post VPF world, it’s no longer enough to provide superb engineering and market leading products,” explains Wim Buyens, CEO of Cinionic. “Our customers are asking for more complete financial and service solutions. That’s what Cinionic, with the strength of all three JV partners, will deliver.”

The result is a new breed of entertainment company: Cinionic. Buyens continues: “We are listening to exhibitors and taking action. We will deliver everything needed to ensure operational peace of mind while elevating the audience experience, from the latest visualization solutions to a comprehensive service care offering and affordable financing.”

The new brand comes with a matching tagline: EXPERIENCES. DELIVERED. Carl Rijsbrack, Chief Marketing Officer at Cinionic, comments: “Our tagline is our commitment to customers — that they can count on Cinionic to deliver the ultimate cinema experience. It’s simple, direct, and reflects our commitment to deliver compelling audience experiences.”

Barco will be the exclusive OEM partner for all projection and image processing technologies in the joint venture. ALPD will provide industry-leading laser technology and retrofit solutions while CGS contributes high-quality solutions for Premium Large Format (PLF) screens.

Cinionic will officially introduce its new brand to the global cinema industry at the upcoming CinemaCon trade show at Caesars Palace in Las Vegas, 23-26 April. Join Cinionic at CinemaCon to discover more about our vision and strategy.

About Barco

Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2017, we realized sales of 1.085 billion euro. We have a team of 3,600 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents. For more information, visit www.barco.com, follow on Twitter (@Barco), LinkedIn (Barco), YouTube (BarcoTV), or like on Facebook (Barco).

About Cinionic

Cinionic is transforming cinema, providing comprehensive WOW entertainment solutions to movie exhibitors across the globe. We help turn imagination into reality and ensure peace of mind for our customers by offering innovative services and flexible use of capital for a new era. Combining the technology expertise and heritage of our partners, Cinionic powers exceptional experiences across the entire theater to engage visitors at multiple touchpoints in their cinema journey.

Cinionic is a joint venture among Barco, Appotronics, and CFG, with offices in the United States, Belgium, Hong Kong and Mexico; the legal entity is planned to take effect mid-2018. Visit www.cinionic.com and follow on TwitterLinkedInFacebook or YouTube for more information.