By Corey Moss
After a week of absorbing my first Digital Signage Expo, I’m collecting my thoughts on what I saw, the people I met, conversations I had, and the overall experience of it all. A different experience than we in AV have been growing accustomed to (bordering on buzz at times) – that which almost consumes you, and even provides a bit of a sensory overload. A show with small, medium, large and ultra-large displays with numerous options for various markets, touch comprising a good part of this market as well.
NEC Display Solutions
Projection solutions that you might not have imagined in conventional installed scenarios, including projection-mapping – and not just talking for competition – real-world applications for retail, hospitality and more.
NEC Display Solutions
Other solutions beneficial for the integrators to assist with their core business, adding recurring revenue streams as well. Then of course, there’s content creation.
Advertised as “It’s a Game Changer” – the Digital Signage Expo in its 15th year offered 200+ exhibitors, 9 keynotes, 32 seminars, 11 emerging tech talks and 28 free workshops. Now I have never been a big fan of that term as many know, however after spending a couple of days at the DSE, it now has a certain appeal to me.
Bryan Meszaros, CEO & Founder OpenEye Global stated:
The real value of attending DSE is not only in the excellently curated programming, but also in the networking and relationship building opportunities. Attending DSE for nine years and counting, we certainly would not have been able to achieve the success we have without a great organization backing up the industry and progressing it forward.
Bryan Meszaros (left)
This explained it in a nutshell for me, as what I noticed at the Digital Signage Expo probably more than any other trade show that I’ve attended is how well this was all put together – the relationships, the networking, and the many partnerships that you see on the show floor. The digital signage industry seems to bring a unique message of cooperation and partnering leading to the success Bryan talks about, and many places on the show floor I would hear these stories. In fact I asked these questions during some of my interviews, and received responses with enlightening answers.
Game changing doesn’t just have to be about technology and/or product it can be about how an industry differentiates itself from other technology realms that it touches or may even be perceived to reside within. Think about the Digital Signage Pavilion at InfoComm – that’s nothing compared to what the DSE provides in an all-inclusive look at what this industry has to offer.
I’ve been attending tech industry trade shows for years – InfoComm and Enterprise Connect (to go along with numerous regional AV, IT, mobility and cybersecurity shows), as an integration company attendee, a consultant and over the last several years as a media representative. I have said that the Digital Signage Expo brings something that the others don’t, and that’s the unique perspective of the DS world. Being a component of InfoComm, of ISE and other shows is one thing, however if you want to see this realm of technology it must be experienced all in the same place, under one roof. I felt it was time to explore the digital signage industry as it’s become a major part of conversation for me over the last year.
The Digital Signage Federation, who can be spotted very easily in their booth, plays a major role as well, very much out front and involved in all of the workings of the DSE. In 2017, the DSF unveiled a new brand logo & website, and announced the formation of the Global DOOH Council – you can read about this and more in the Letter from DSF Chair Richard Ventura.
I recall a conversation with Rich about a month ago as he talked about companies that would be exhibiting in an area at the show for startups looking to gain more focus for their solutions called the Launch Pad. I walked through the area and saw some of the solutions that presented interest for me, two of them can be heard in my ‘The AV Life’ DSE special.
Congratulations to Women of Digital Signage for a sold out first DSE Breakfast.
At the end of the show, I sat down with good friends Alan and Jonathan Brawn to talk about DSE 2018 and why, at least in my mind, it really is a game changer – and their passion for the show and the industry is certainly apparent. I interviewed Jonathan as a part of ‘The AV Life’ special that I put together, we talked about DSE 2018, the experience, certain technologies and products, the DSF, some of the great people in the industry and special honors and awards.
And one more mention for Alan Brawn – the inaugural Alan C. Brawn Educator of the Year award, which he of course received as well.
Header image: rp Visual Solutions booth, signage with content created by Jon 9.
With over 20 years in audio visual integration and IT/computer sales and consulting, Corey Moss is the owner of Convergent AV. Corey writes for the publication and hosts/produces podcasts – The AV Life, The Collaboration Factor and Convergent Tech Talk. He has written for numerous industry publications about AV, IT, unified communications and collaboration (UCC), cloud and software, IoT, cybersecurity and more. He has also conducted interviews with AV and IT executives and global influencers. Find him talking about a whole lot of things, tech and otherwise. On LinkedIn https://www.linkedin.com/in/mosscorey/.