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Feature Story

Lasers and Projection – Barco’s Had a ‘Guy’ for That

By Corey Moss

I came across a blog today which I recommend highly to anyone who sells and even talks about laser projection to the cinema industry, along with high end laser projection to other markets. And while there are those who know the technology, and know it well, there is actually one person who is almost the embodiment of it.

When you hear the phrase “we have a guy for that,” Barco actually does. Bill Beck, aka. ‘The Laser Guy’ is that person, and the moniker is not a marketing gimmick at all, he truly lives and breathes laser projection technology – a photonics visionary. In fact, I had interviewed Bill almost three years ago, and the way I described him in the writeup was like this:

Not just any guy — The Laser Guy, Bill Beck. Why do I call him The Laser Guy? Not only because he is the guy who goes out to industry, cinema and more to speak on laser illuminated projection technology, this is his actual title with Barco.

Bill admitted at the start of the interview, upon welcoming him, that he never misses an opportunity to talk about laser projection – which would likely be expected with a person who carries ‘The Laser Guy’ title for a well-known AV industry projection manufacturer, as Barco is.

In the blog, Bill Beck talks about delivering on promises and commitment to laser innovation, along with Barco introducing the first commercial Laser Cinema Projector, an unprecedented, 60,000-lumen 4K single projector with integrated 6P 3D, at Cinemacon 2014. He fast forwards to this week at CineAsia in Hong Kong where he states that visitors and the entire Cinema world saw all of those promises kept.

Bill also points out how exhibitors that bought lamp-based projectors in the last three to five years were promised that they would be able to upgrade to laser in the future, and that now, the full lumen range of Barco series 2 projectors can be upgraded to Smart Laser in the field, allowing Cinema operators to say goodbye to lamp costs…forever. And the brighter the system, the faster the payback.

He talks about first visiting Barco in 2003 – with a “crazy dream” – to light up movie screens with beautiful, high brightness Laser projection and how after pursuing that dream for 14 years, he will be retiring – giving kudos to the Barco team that helped make it all come true and the effect it has on movie-lovers throughout the world.

A great ‘Guy’ – give it a read: Laser projection and the future of cinema: promises kept.


With over 20 years in audio visual integration and IT/computer sales and consulting, Corey Moss is the owner of Convergent AV. Corey writes for the publication and hosts/produces podcasts – The AV Life, The Collaboration Factor and Convergent Tech Talk. He has written for numerous industry publications about AV, IT, unified communications and collaboration (UCC), cloud and software, IoT, cybersecurity and more. He has also conducted interviews with AV and IT executives and global influencers.


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