The discussion: Home Technology Association launches HTA Certification for residential technology integrators

This podcast is sponsored by the Home Technology Association (HTA).

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https://htacertified.org/

The Home Technology Association is the first independent organization to educate and empower homeowners in their technology purchases, recognize exceptional businesses, and elevate the technology integration industry’s status and stature with a rigorous third-party certification process. Founded by integration professionals and supported by industry veterans who serve on the HTA Board of Advisors, the Home Technology Association announces its official launch during CEDIA 2017 and reveals HTA Certification, a new mark of excellence for home technology professionals.

Home technology professionals, builders, architects, and interior designers agree: the barriers to entry in the residential low-voltage market are too low and there are too many disreputable firms taking business away from quality integrators.

With no third-party rating or endorsement system to classify and certify integration firms, consumers often make decisions based on price alone, which leads them to become cynical and distrustful when the result is not what they expected. Homeowners and builders often become frustrated with their home technology systems, blame the manufacturers, and request their next project include “less technology.” Though this harms the entire industry, it hits technology integrators the hardest. That is what the HTA intends to resolve, as a complementary certification that differentiates integrators and validates their offering.

The HTA seeks to end these challenges with a rigorous certification process designed to enhance the technology experience for consumers and give high-quality, HTA Certified integrators the leading edge in the marketplace.

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The full news story is here.

Corey Moss and Katye McGregor Bennett, CEO|Chief Strategist at KMB Communications talk with Josh Christian, Director of Certification at Home Technology Association (HTA) and Jason Voorhees, President at Cantara.

Josh Christian                             Jason Voorhees

 

(Note: There is reference to The AV Life, which is an AV industry podcast show here on Convergent AV).

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Katye AVP

Katye McGregor Bennett is a hard-working, seasoned, and energetic executive and strategist with 20+ years experience in the audio-visual industry, now serving the Custom Installation (CEDIA), InfoComm, and Consumer Technology (CE/CT) markets and reaching audiences and influencers in the residential, commercial, and pro AV space.