Join Host Corey Moss as he welcomes his guests:
Peter Herr – Senior Manager, Professional Systems Channel Marketing at Shure Incorporated
Alex Crabb – Vice President at Caster Communications
Megan Dutta – Editor at Systems Contractor News (SCN)
A show with top marketers and communications people in the audio visual industry, this episode looks in depth at how the experts deliver the information to the integrators and consultants in the AV industry as well as the end user.
Peter begins talking about Shure’s major product launched at NAB and InfoComm Axient Digital, along with the discussion of wireless and communications. Peter also talks about marketing, as well as how PR is handled at Shure. Alex talks about Caster Communications and what the company does in all facets of PR and communications, she also talks about getting into PR. CEDIA 2017 is upcoming and Caster is working in overtime mode right now, Alex talks about that as well as an education program they are launching at CEDIA. Megan, the InfoComm 2017 Young AV Professional who recently joined AVNetwork to become the editor at Systems Contractor News (after her work as Marketing Communications Manager for leading designer, manufacturer and distributor of audiovisual solutions Peerless-AV), talks about the transition along with marketing, and also talks about an upcoming SCN event in New York.
After a special announcement about a major Zoom.us event taking place in September, the second part of the show focuses more closely on topics including the case study, content and engagement, social media and the community.
Sit back, plug in and join us for a conversation with three industry pros as we live…
The AV Life.