Rich Ventura – VP of Business Development and Solutions at NEC Display Solutions of America
Brian McClimans – VP Global Business Development at Peerless-AV
Stephanie Gutnik – Director of Business Development at Broadsign
On this show, the Crew and their guests give a total focus to the subject of digital signage discussing technologies, trade shows and more. While we’re coming up on InfoComm 2017 in Orlando, FL, the discussion also involves the Digital Signage Expo which took place in Las Vegas in March, New York Digital Signage Week coming up in October, and the recent London Digital Signage Week.
Alesia begins the show with the @The_AVLife Twitter shoutouts, and after the guest introductions, she gets right into discussion with Stephanie, Rich and Brian about recent events and trade shows. Stephanie also talks with them about the Digital Signage Federation (DSF) focusing on discussion along with Brian about promotion and expansion of the digital signage industry to numerous parts of the world. Rich (who is the Chairman of the organization) picks up with DSF discussion in reference to global organization and leaders as well as impact to the markets. He also talks about New York Digital Signage Week, and the show is taking place during a very special time of the year – you’ll hear about it.
Stephanie next talks about specific focus on growth in various regions of the world, as well as a global focus on the whole, along with the discussion of content and strategy. Rich also adds to the discussion, talking about big data analytics.
Next Rich discusses some of the differences in terms of certain shows, and Brian adds in about a greater focus on the consumer and the experience, which Rich talks about as well.
Ruben asks Stephanie about who the user is that Broadsign is catering to, where she gives an excellent perspective and mentions the recent Outdoor Advertising Association of America (OAAA) Convention in New Orleans, along with the theme “Look Out” talking about best practices and growing the space.
The conversation continues after the Tier PM break as Alesia asks about the difference in attendance at DSE and InfoComm. Stephanie, who will not be at the show (although the Crew is figuring out ways to get her there) talks about the AV focus and how they rely on partners in attendance at the show. She does mentions global InfoComm shows where Broadsign does participate (and she gives us a great hashtag too). Brian and Rich talk about InfoComm and what the companies will be doing at the show. Brian talks about a great contest taking place at the booth. And of course there are the parties (and a great story from Rich).
So sit back, plug in and get digital with us as we live…
The AV Life.
Note: Apologies for a bit of noise in the podcast – including a sound we never heard coming.