By Corey Moss

It was announced yesterday that Amy Barzdukas has been named Chief Marketing Officer and Executive Vice President at Polycom. Barzdukas joins a new executive lineup that includes CEO Mary McDowell, CHRO Billie Hartless and recently announced EVP of Solutions Management, Tarun Loomba.

Barzdukas is a global marketing executive with 20 years of experience in the technology industry. She joined Polycom in 2015 as Vice President of Global Solutions Marketing and has led Polycom’s sales enablement, product and services marketing, alliance marketing and competitive teams for nearly two years with significant successes.

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“Amy brings a depth of experience across the marketing disciplines and a passion for customers, technology and for evangelizing the Workplace of the Future,” said Mary McDowell, CEO, Polycom. “I look forward to the customer insights and creativity she will bring to our executive team as the leader of our marketing organization.”

This according to the press release.

I know Amy, and I have had her as a guest on my industry podcasts, along with having business and technology discussions with her at the InfoComm show. She is highly insightful when it comes to UC&C and the workplace of the future, and I have to say that not only is this a significant executive appointment for the company, it’s highly notable in the AV industry (and tech in general) as with this appointment, Polycom’s executive management team comprises 36 percent women. The company surpasses both the national and technology industry average of just 19 percent, according to the 2016 Women in the Workplace report from Leanin.org.

This is an important passage from the report:

Companies’ commitment to gender diversity is at an all-time high, but they are struggling to put their commitment into practice and many employees are not on board. To level the playing field, companies need to treat gender diversity like the business imperative it is, and that starts with better communication, more training, and a clearer focus on results.

Polycom is without a doubt a model in terms of practice and results, and I applaud them.

I have had numerous important women in the AV industry, along with Amy, as guests (and the team members) on ‘The AV Life’ and other podcast shows. I had a conversation on a recent ‘The AV Life’ show with good friend Cory Schaeffer about the day when this whole advancement conversation will end – in short, that it will no longer be a necessary discussion to be had.

There are certainly many women doing great things in the industry. It’s time for the conversation to become now, not when – as is evidenced by what is taking place at Polycom.

Here is the press release.

My conversation with Amy Barzdukas, and Andy Cuneo Sr. Manager Corporate Communications for Enterprise Connect (recorded prior to the show).

 

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With almost 20 years in audio visual integration and IT/computer sales and consulting, Corey Moss is the owner of Convergent Tech – online publications Convergent Tech Blog and Convergent AV, and consulting. Corey writes for the publications and hosts/produces podcasts – Convergent Tech Blog Discussion (on Convergent Tech Blog) and The AV Life, The Edge of AV, EdTech Focus and The Show Corner all on Convergent AV. He has written for numerous industry publications about AV, IT, unified communications and collaboration (UCC), cloud and software, IoT, cybersecurity and more. He has also conducted interviews with AV and IT executives and global influencers.

Find out more about Corey on LinkedIn and on Twitter @Cbmoss.