By Alesia Hendley

DSE 2017 has come to an end and I am already looking forward to DSE 2018. If you had been keeping an eye on my daily coverage (day one and day two) on and off the show floor , you got a chance to see the event through my eyes. We here at Convergent AV presented you with a different social experience, including my takeover of the Twitter site on both days as well. It was my goal, working with Convergent AV staff, to show the event in real time as much as possible.

Wednesday morning I started the day with a Digital Signage Federation (DSF) press conference where DSF Chairman Richard Ventura, Vice President of Business Development & Solutions at NEC Display Solutions of America, announced the new council to be a resource for DSF members to support Digital Out of Home (DOOH) advertising companies, agencies and brands. This was held in an intimate round table setting with selected press and a handful of different DSF representatives. The global digital out-of-home council leadership will continue to develop, and European appointments will be made May 8th – 12th at London Digital Signage Week 2017.


Alesia and Rich Ventura
Meeting up with Richard Ventura


Right after the press conference, I scurried back across the street from the hotel to the Convention Center for a morning keynote with Greg Chambers of Coca Cola and Chris Lydle of Google. Here, Coke shared collaboration techniques between these two entities – they discussed which platforms were put to use and how they’re used to establish their digital signage trends on a global scale.

This keynote was direct and filled with good presentation content. Greg ran into a few problems with Google Drive, however he and Chris made jokes which added some tech nerdy fun to it.

A fun tweet from Joe Toste, Director of Business Development and Demand Generation at Mokriya  (@mokryia) a mobile solutions and strategy company based out of Cupertino, CA:

After the keynote, it was time. I was a part of a group that had the opportunity to check out the show floor early, and I gave my followers a little sneak peek of what was to come. We had about 10 representatives both days give 5 to 7 minute pitches on their product and a brief Q&A. At 9:50 AM, we exited the show floor and anticipated the grand opening of the floor like everyone else.

The show floor was made up of displays, all kinds – big ones, touch screens, transparent, wallpaper, OLED, etc. There were also a lot of kiosks for quick service restaurants (QSR), retail, smart cities – you name it. There was a lot of talk about System on a Chip (SoC), content management systems (CMS), and the different templates used in each one to make content creation easy for anyone in the company who needs to update any type of digital signage. There was certainly no drought on the amount of hardware and software.

There was also no shortage of engagement. DSE Central Park was perfect for not only learning, but it was the best place to interact with your peers on the show floor. The set was unique and, yes, it made you feel as if you were in a local park full of techies who wanted to meet new people and be a part of the overall DSE community. DSE did a great job in bringing the Central Park experience to life by placing couches and park benches, park lamps, grass, the whole nine. There was a café outside the show floor where a lot of people did meet and greets including myself. Having these central locations in place on and off the show floor was the best way to engage, network and connect.


Alesia with Joe Toste
Meeting up with Joe Toste


Overall, my takeaway while walking from booth to booth, meeting new faces and seeing all of the sexy and sleek technologies is that as an integrator, you should certainly be attending DSE. You should be there building relationships with companies and seeing how digital signage is being used in different spaces. You should be there to find the best CMS to further the conversation in content as a service. In short, for integrators this Expo will open minds past the install alone.

This was my first time attending DSE and now I have of course added this show to my annual event list. Oh, and no way would I ever miss a Peerless A/V party (#GreatestEventatDSE by the way)!

DSE has a strong community and I believe it’s because there is a little something here for everyone. Diversity drives innovation, and innovation is needed as DOOH continues to define itself.

I’ll see you all at DSE 2018!


Alesia Hendley is an Audiovisual professional that found her passion at a young age as a sound engineer with her Father’s church. In the early stages of the church’s foundation they couldn’t afford musicians. By utilizing audio and technology she and her Father found creative ways to go higher both musically and spiritually, taking the congregation with them. Now you can find her operating/installing audiovisual systems or executing creative ventures. As a young professional she’s finding ways to bring AV, creatives, and creative visions together in the effort to leave her mark by making an impact, and not just an impression. She writes for as well as being Editor at Convergent AV. 

Find out more about Alesia at, on LinkedIn, as well as on Twitter @thesmoothfactor.