Almo Professional A/V, North America’s largest professional audio visual distributor, is sharing the secrets to profiting from digital signage content at the Digital Signage Expo (DSE), March 28-30 in Las Vegas.

DSE logoWith a booth space located in the Digital Content Theater (Booth #C16) and an educational session, entitled, “How to Profitably Sell Digital Signage Content,” Almo is the only distributor on the show floor and in the industry to offer a full range of Content Creation Services for its partners so they can provide high quality, profitable content as part of an initial digital signage installation and ongoing maintenance package.

“Content continues to be the primary challenge in selling digital signage solutions,” explained Melody Craigmyle, vice president of marketing for Almo Professional A/V. “The Almo session, led by Business Development Manager and content expert Jay Saret, focuses on how to effectively and profitably sell content by creating partnerships with experts in the field. Participants will learn how to ask the right questions to best determine where the opportunities lie.”

“How to Profitably Sell Digital Signage Content” (Number: DC14) takes place on Thursday, March 30 at 3:30pm. Attendees will learn how to identify content sales opportunities, how to be a true content consultant to customers, and how to build and create stronger relationships with customers, all while building a recurring revenue stream.

Almo is the first distributor in the AV industry to create a path for resellers to expand their reach through managed services without a lot of capital or investments in headcount. Through Almo’s Content Creation Services program, digital content creation can be offered to build revenue, margins and customer relationships.

From simple digital menu boards to complex live-action video production or anything in between, Almo works with its partners and their customers on every phase of a digital signage project, including discovery, quoting, mock-ups, approvals and delivery of the finished product. Many of Almo’s digital signage solutions include access to an easy-to-use, proprietary Content Management System that allows customers to add, edit, remove and schedule content – saving the time and hassle of having to request changes. While many projects will be custom, Almo also offers a series of pre-designed layouts for common applications that are affordable and a great way to start the engagement process.