By Alesia Hendley

The countdown to Digital Signage Expo (DSE) is over and the exhibit hall will be opening tomorrow morning right after the keynote breakfast. I can’t wait to touch down in Las Vegas, this will be my first time in Vegas and my first time at DSE. I was truly inspired from all of the conversations that took place at the New York Digital Signage Week late last year. Hearing Ken Goldberg touch on mobility, interactivity, data, engagement and so much more that goes into digital signage made me get goosebumps.

Literally, in that moment I knew I had to start digging deeper into the world of Digital Signage.

These types of conversations embody all of my passions and reside outside the normal discussions of AV. I needed a time and place to jump in and become a part of the conversation.

Shortly after, I was introduced to the DSE tradeshow.

I took some time and dissected the DSE website piece by piece. Just like the frog legs I dissected back in high school. I am sure you all have been there once before. But the more I found out about the exhibitors, workshops, and the attendees I knew I had to be there – especially after the insightful discussion on digital signage with Mike White of Unified AV and Laura Davis-Taylor of Max Media on The AV Life podcast episode 21.

They each shared key take a ways from prior show. Collaboration and building relationships were at the forefront of each of their annual experiences. Mike even shared stories about his yearly dinner traditions.

I wanted to be a part of the experience, so I found a way to make it happen.

That’s what DSE is all about. Experience, engage, evolve. That slogan alone had me at hello.

I am looking forward to connecting with my online tweeps, making face to face connections, fostering relationships, along with the cool tech. Hardware to software, engagement to content management, good food and great people. I can’t wait, if you’re at DSE this week be sure to catch up with me @thesmoothfactor, see you there.


Alesia Hendley is an Audiovisual professional that found her passion at a young age as a sound engineer with her Father’s church. In the early stages of the church’s foundation they couldn’t afford musicians. By utilizing audio and technology she and her Father found creative ways to go higher both musically and spiritually, taking the congregation with them. Now you can find her operating/installing audiovisual systems or executing creative ventures. As a young professional she’s finding ways to bring AV, creatives, and creative visions together in the effort to leave her mark by making an impact, and not just an impression.

Find out more about Alesia at as well as on Twitter @thesmoothfactor.