Nick Borelli – President/Strategist at Borelli Strategies
Alex Plaxen – President/Founder at LittleBird Told Media
Another live event-focused show hosted by Megan Powers brings some great insight into the state of marketing within events. This is Alesia’s (The Smooth Factor on Twitter) first show as a Crew member and we welcome her to the team. As this episode was recorded on International Women’s Day, Corey in his show intro gives a shoutout to all of the great women in the audio visual industry. Of course, Corey also names some of the followers of @The_AVLife on Twitter.
Nick Borelli consults with businesses on how to maximize their marketing strategies, primarily in the events and meetings industry. He also speaks frequently throughout the industry. Nick has spent his career developing marketing and sales strategies for event industry companies and events believing that one size does not fit all.
Alex Plaxen is a social Media Strategist and Implementation Specialist for conferences and trade shows. He’s an experienced story teller with a passion for networking, strategy, and problem-solving. Alex is making a habit of helping associations approach and execute their event social media marketing in a more effective and productive way.
You’ll hear how both Nick and Alex do a great job helping the events industry see the importance of marketing in a bit of a different context than before, not only through their work, but in all of the speaking they are doing at conferences and meetings throughout the country. When the question is posed to them “Is social media even necessary?” you just might be surprised by the answer.
They also dig into internal event marketing versus the events team, their favorite event marketing examples, and what (of substance) hot thing is going to emerge. Certainly an insightful – and fun – episode.
So sit back, plug in and get ready to live…
The AV Life.
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