By Alesia Hendley
If you’ve read any blog on what to look forward to in 2017, one consistent factor is video. Video was a power storm in 2016, every social platform added video in one way or another. Facebook Live, Twitter started broadcasting and collaborated with Periscope, even Instagram added stories and a live feature to keep up with this fast-forwarding trend. Video will remain one of, if not the most powerful marketing tool this year and for some time to come. It allows brands to connect directly with their audience by remaining top of mind and staying relevant with live content. Every company should be using video and our industry should be providing the service because:
1. Quality is Required
Cramer released their 2017 event technology landscape top trends for the year. Guess what was listed as number 4? That’s right – live streaming. “Live Streaming is Not Just Expected, But Required,” stated Greg Jones who is the Senior Associate, Strategy at Cramer. Live streaming can be simple because the average person is streaming from their smartphone. But as audiovisual professionals, we can offer something beyond convenience, and that’s quality. You cannot provide a great streaming experience for the end user if the internet connection is poor. On most platforms, you can’t go live without a strong enough connection. As integrators, we don’t only provide quality sound and visual, but providing a robust connection is a pain point we can attack head on within live streaming. Knowing our technology and providing it seamlessly will build long term relations and excellent experiences for not only the client, but their end users as well.
2. We know Drones
Drones remain a hot topic in our industry. This year drones will be valuable tools in providing live streaming as a service. Why? Because this way we won’t be showing a one-sided event, which allows us to deliver a different experience to the viewers, separating us from the norm of basics smartphone streaming. Event Manager Blog (EventMB), the number 1 go to for event planners and professionals, released their 6-year trends series. There were 4 different categories listed, and under the 10 trends in event technology Julius Solaris, founder of EventMB, listed drone streaming as number 9. Our industry is ahead on this trend, and we should use it to our advantage.
3. We’re Familiar with the Unfamiliar
Another technology trend we are ahead of is 360 cameras. Again, this is a piece of technology we can use to our advantage to present a new experience to streaming. Offering 360 live streaming would lead our industry into starting our own trend, and capitalizing on this technology while it’s fresh and unusual would be a strategic move in providing unfamiliar live streaming services. Virtual reality and panorama view will remain a hot topic, and Teradek changed the game when they released Sphere. Sphere offers real time 360 monitoring and live streaming and became available to the public about a month after the 2016 NAB show. Many of us integrators are familiar with unfamiliar technology, this keeps us ahead of the game while providing exceptional services.
As an industry, if we integrate these steps seamlessly first, we continue to stay ahead and present something new and fresh to both client and their end users. These tactics can be implemented into social expert video strategies, huddle spaces, and live events around the world, creating a large ROI for the integrator and client brands. When creating live content in different parameters like this, the content overall becomes more engaging. The main focus remains in creating the ultimate experience. These companies are looking for us – provide the service and incorporate fresh technology. They’re brands and campaigns already experimenting and looking to harness these new trends.
How will you be integrating different live streaming techniques into a great customer experience?
Thank you for reading, and please share your comments below.
Alesia Hendley is an Audiovisual professional that found her passion at a young age as a sound engineer with her Father’s church. In the early stages of the church’s foundation they couldn’t afford musicians. By utilizing audio and technology she and her Father found creative ways to go higher both musically and spiritually, taking the congregation with them. Now you can find her operating/installing audiovisual systems or executing creative ventures. As a young professional she’s finding ways to bring AV, creatives, and creative visions together in the effort to leave her mark by making an impact, and not just an impression.